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TraceSafe Inc.

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The TraceSafe (CSE:TSF) (OTC:UTOLF) story doesn’t end with COVID. In fact, the story is just getting started as TSF is transforming how the world connects, one business at a time!

  • TraceSafe (CSE:TSF) (OTC:UTOLF) made a great name for itself in the global pandemic world where its technological prowess was critical for economies to re-open around the world.
  • It is now entering new verticals in the post-pandemic world as the company continues to secure large, multi-year contracts in very diverse industries.
  • Quarantine management is a minuscule 1% of the Total Addressable Market (TAM) and not the focus. The company is concentrating on 99% of the TAM where it is gaining traction with its next-gen IoT solutions.
  • TraceSafe has a sophisticated ecosystem of compelling products and provides its customers with a one-stop Platform-As-A-Service (PAAS) solution.
  • It announced record-breaking Q2 2021 financials and year-to-date revenue now exceeds 2020 full-year sales. Forecasted sales pipeline is strong with higher-margin, recurring software revenues.
  • The current stock price is depressed as the investors seem to think of TSF as a COVID play. Unfortunately, this view is myopic, as TSF pivots into exciting new ventures with its state-of-the-art tech and continuous ability to innovate.

The rapidly advancing IoT technology is making it possible to apply data-driven decision making to new realms of human activity. From monitoring machines on the factory floor to tracking the progress of ships at sea, sensing changes in physical environments to keeping close tabs on human vital signs, IoT systems are enabling companies to get far more out of their physical assets, revolutionize how we run our cities and homes, improve health outcomes, and even save lives.

Tracesafe Inc Featured Image 1

“If policymakers and businesses get it right, linking the physical and digital worlds could generate up to $11.1 trillion a year in economic value by 2025.” – McKinsey

In this dynamic IoT sector, TraceSafe (CSE:TSF) (OTC:UTOLF) is one such potentially massive IoT play that is transforming the world today. But how did TraceSafe start its exciting journey? TraceSafe started out in the demanding med-tech world tracking the most vulnerable customers of the world i.e., babies. Safety, security, and accuracy are some of the most essential traits necessary if a company is to thrive in this sector. Well, thrive, it did! Over a 10-year period, TraceSafe developed a bullet-proof cloud platform that is designed to be highly flexible. Tech can be tailored to many different applications, including contact tracing, quarantine management and real-time location services for company employees. This software is coupled with a complete stack of wearables- the hardware segment of the business. The hardware is also unique as it utilizes advanced low-power Bluetooth beacons and ensures both user privacy and administrative control.

A quick glimpse of the business

TraceSafe is a global leader in location-aware Internet of Things (IoT) platforms for large-scale industrial and enterprise operations. Their patented contact tracing bracelet has already been deployed in mission-critical quarantine applications around the world in partnership with leading governments. In addition to their government work, TraceSafe is developing leading-edge solutions for enterprise, healthcare, education, government, and large-scale venue management.1 Their cutting-edge wearables are guiding some of the largest enterprises in the world, including Amazon and Samsung:

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Source: TraceSafe Investor DeckIt made a great name for itself in the global pandemic world where its technological prowess was critical for economies to re-open around the world: But it’s the progress since the height of the global pandemic that has been breathtaking:

TSF has successfully pivoted from the humble quarantine bracelet, to track and trace solutions and is now offering a host of workplace integration tools:

Tracesafe Inc Featured Info Image 3

Source: TraceSafeAs you will note above, TSF is now entering new verticals in the post-pandemic world by seizing a number of business opportunities in sports, health, technology, media, energy, and transportation sectors. These are large, multi-year contracts which are fuelling the growth as TraceSafe emerges as a serious player in the IoT space. Another theme that has surfaced over the past few months is how innovative the company really is. They have continued to bring compelling products to the market, from the Patient Path suite to AI/ML capabilities to its rock-solid ecosystem. Their efforts have been recognized globally as they have won impressive awards and certifications. There are also no other contact tracing companies in Canada that have partnered with a company of Telus’ magnitude, and this partnership is expected to continue as TraceSafe solutions are deployed among Telus’ corporate clients and employees.

Tracesafe Inc Logo

“TraceSafe, powered by TELUS’ secure and reliable IoT ecosystem, is one more way in which TELUS is helping Canadians – including innovators and entrepreneurs – stay connected to the people and information that matter most to them.” – Darren Entwistle, TELUS President and CEO2

The TraceSafe TAM

TraceSafe operates in a huge market with Enterprise Wearable Tech & Contact Tracing being by far the biggest segments:

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Yes, that’s correct. Quarantine management is a minuscule 1% of the total market size and if we go by TraceSafe’s recent contract wins listed above, wearable tech and contact tracing are the dominant themes, by a long shot! On the enterprise wearable and contact tracing front, TraceSafe signed a deal with UKG which is a company built by the merger of Kronos and a Florida-based software provider called Ultimate Software. The company is one of the biggest cloud computing companies in the world with top-tier clients that include Tesla, Marriott, Samsung, Yamaha, Sony Music, The Salvation Army, Miami Dolphins, Phoenix Suns, Revlon. TraceSafe has also begun to work with one of Singapore’s biggest construction companies, Boustead Construction. This sets the stage for further deals in Asia within the construction or office segment. The company has also made great strides in the hospitality and venue management sectors. They got approved for both TD Garden and the World Juniors which is a big deal as it was backed by Hockey Canada. The possibilities are virtually endless — TraceSafe bracelets can also be equipped with payment capabilities for use in concession stands. There is a massive opportunity here to partner with privately-held Delaware North – the owner of TD Garden3 and one of the biggest private hospitality and restaurant companies in the world.4 If the existing deals are successful, it sets the stage for TraceSafe to work with some of the biggest sports and venue companies in the world. Potential contracts with teams from the NBA or NHL are not out of question. With the market expected to grow at a 41% CAGR and TSF having a proven business model with the ability to continuously innovate and add to its existing suite of impressive products, the stars seem to be aligning. It’s easy to get caught up on the wearable, hardware, and communication protocols side of the IoT world and McKinsey predicts that this trend is changing:

The most notable changes in this dynamic industry will emerge around new software that allows for IoT connection between devices. Hardware still accounts for 30% of the total value of IoT technology, although trends suggest its global market value is decreasing.5 – McKinsey Digital

The main differentiator in the market is the software aspect which creates actionable intelligence derived from data.6 This is one of the core aspects of TSF’s cloud dashboard reports. From contact tracing to asset tracking, TSF has all bases covered. We are already seeing that significant revenues are starting to show up as customers are placing a premium on TraceSafe technology to provide data intelligence in location tracking, workplace habits and the safety of workers. Big data play, anyone?

The sophisticated TraceSafe ecosystem

COVID created a new era of enterprise wearable technologies and TraceSafe is capitalizing on the opportunity to pivot into new sectors. They are evolving with the needs of a rapidly growing market and are positioning themselves to take greater market share. The market requires that wearable devices be smaller, more flexible, more comfortable, and if possible, should be designed to be worn invisibly, (e.g., hidden under clothing).7 Finally, future wearable devices should never be short of power, and for instance, could be designed to include minute energy harvesters.

The consumers asked and TraceSafe delivered!

Customers can choose from a range of customizable, comfortable, and small devices that blend in or stand out, like tags, lanyards, wristbands, and cards. They have the flexibility to design their own devices from adding logos and brand colors to choosing from a range of sensors for movement recognition, contactless payments, or keyless entry. There is also a wide variety of battery options to choose from including consumable, rechargeable or replaceable, and last from one month to one year. In terms of functionality and configurations, customers can:

  • Match any environment
  • Receive up to tens of thousands of devices within weeks of ordering
  • Track location in real time
  • Only work within a predetermined space
  • Update clients and employees with haptic, visual and/or auditory alerts
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Source: TraceSafe Then, we have the gateways that hold the TraceSafe wearable ecosystem together. These gateways can be placed strategically around the location, enabling real-time information to be extracted and uploaded to the cloud. All the data sent to the cloud is encrypted and secure:

Tracesafe Inc Featured Info Image 6

Source: TraceSafeTraceSafe also has beacons for an added layer of safety and additional data analytics capabilities. Using these beacons, companies can alert employees who are too close to a hazardous location, asset tracking or monitor traffic to better allocate resources and staff:

Tracesafe Inc Featured Info Image 7

Source: TraceSafe

It’s the TraceSafe location-aware IoT software which is the cherry on top!

This helps customers from moving away from managing multiple connectivity platforms. Customers are empowered to build uncompromising cloud applications that flawlessly integrate with existing infrastructure, all while ensuring data protection and privacy compliance. Some key features of the software include:

  • Cloud or on-premises
  • Handling over 100,000 devices per instance
  • Processing over 15,000,000 device interactions daily
  • Configurable dashboards, reports, analytics, and intelligent alerts
  • API integration with other platforms, including HR and health management information systems

Combining the hardware and the software product offering, TraceSafe provides its customers with a one-stop Platform-As-A-Service (PAAS) solution:

Tracesafe Inc Featured Info Image 1

Source: TraceSafe Investor Deck

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Source: TraceSafe Investor Deck

TraceSafe’s strategic roadmap and financials

The management is now in the “Scale” phase of its strategic roadmap:

Tracesafe Inc Featured Info Image 9

Source: TraceSafe Investor DeckIn this phase, TraceSafe is strategically pivoting towards higher levels of software support revenue in addition to ongoing hardware sales and is moving away from solely providing contact tracing solutions. Current areas of expansion are asset tracking, employee time and attendance, and worker safety. Customers currently using TraceSafe’s contact tracing hardware can expect add-ons to various TraceSafe devices, including RFID and rechargeable batteries, over the coming months.8 Looking at the financials, revenues have grown impressively and the Q2 2021 revenue of 3.4m is almost equal to the FY2020 revenue of 3.56m! This fact underscores the revenue stickiness as customers appreciate the value of TSF’s enviable ecosystem of products. Investors still mistakenly assuming TraceSafe as a Covid play need to have a look at this simple chart:

Tracesafe Inc Featured Info Image 10

Source: Revenues from SEDAR filings and Covid cases data from StatistaThe chart shows that as the COVID cases have decelerated, the quarterly revenues have kept their upward momentum. To determine the rate of COVID cases we have looked at the quarterly global case count and created a line graph to visually depict this rate of change. For example, the global case count was 10.46m as of June 2020 while the figure was 0.79m at the end of March. The rate of change was, therefore, 12.08x in Q2 2020. Similarly, in March and June ‘21, the global case count was 128.95m and 182.261m respectively. This gives us a rate of change of 0.413x in Q2 2021.

Still think TraceSafe is a COVID play? Think again!

Looking ahead, management is forecasting a healthy outlook with excellent quarters going forward. The current trends are expected to continue into Q3 and throughout 2021 with more sales in the pipeline.9 These developments will also enable TSF to become profitable in the future. If it can continue executing this strategy, the margins will continue to improve as the revenues will come from the SAAS components of the business which are higher-margin as compared to the hardware business.

Stock price action

Let’s have a look at how the stock has performed over the past year:

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Source: StockchartsWe can glean the following information by looking at the chart:

  • Massive rally in the stock from Nov ’20 to Feb ’21
  • Retracement to the $0.48 CAD level since Feb ’21
  • The stock has returned 100% to the shareholders since Nov ’20

The first point on the massive stock rally needs to be put in perspective given the stock is a micro-cap and it was a great time for the stock markets. The TSX index returned around 17% while the TSX small-cap index was up by 37% during the same time period.10 Still, February was a historic month for the company as it signed an agreement with a Fortune 500 firm and benefitted from product deployments in Malaysia, providing great reasons for the massive run-up. The obvious elephant in the room is the retracement back to $0.48 CAD since February and what are the possible reasons behind it? One possible reason can be that the market continues to view TSF as a COVID play. Let’s not forget, quarantine management is 1% of the TraceSafe TAM. Mr. Market is getting spooked by this tiny 1% market evaporating as economies reopen. But what’s hidden in plain sight is the company’s IoT solutions servicing 99% of the TAM. TSF has continued to secure large contracts with a far greater remit than just quarantine solutions- asset tracking, payments, workplace management and attendance & time management, just to name a few:

Tracesafe Inc Featured Info Image 12

However, it does seem that the tide may well be turning as the buyer volume has been picking up since September. Investor interest is climbing as the RSI approaches oversold levels. WalletInvestor is also predicting better days ahead for TraceSafe (CSE:TSF) (OTC:UTOLF):11

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Source: WalletInvestorEven though the stock has returned an impressive 100% since November ’20, TSF has the makings to become a multi-bagger given its future potential as a serious player in the IoT space!

The Airbeam connection and stock valuation

In March 2021, TSF disclosed a 14.3% stake in a company called Airbeam, a leading developer of solutions for 5G edge compute and wireless technologies., and is at the cutting edge of computing platforms for smart cities and roads. Airbeam will also be deploying wireless cameras with unlimited storage and smart displays for advertising. They are expected to go public sometime soon. If you research the company, the growth rates of the industry it operates in and the analyst valuations, the company stands at a valuation anywhere between $200-400m. To be conservative, let’s say in our base-case, the valuation is at 100m. So basically, the valuation is unchanged from its 2019 level of $97M12 — highly unlikely but we are being conservative here. This puts TraceSafe ownership value around $14M. Wayne Lloyd announced a decision to issue Airbeam shares via special dividend to TraceSafe shareholders once the company goes public.13 Below is a calculation of how big this dividend will be given a few different Airbeam valuation scenarios:

  1. 100m valuation (base case) = $0.32 per share
  2. 125m valuation = $0.41 per share
  3. 150m valuation = $0.49 per share
  4. 200m valuation = $0.66 per share
  5. 300m valuation = $ 0.98 per share

Now let’s look at TSF’s current and estimated future fair valuation (figures in USD):

Current stock price$0.38
June YTD sales$4.79m
FY 2021 sales$11.5m (conservative estimates assuming Q2 run rate with no additional contracts)
Current P/S valuation1.4x

Name me one PAAS stock that trades at a 1.4x P/S valuation multiple! While no two PAAS stocks are the same, you would be hard-pressed to find a PAAS stock that doesn’t trade at a double-digit P/S multiple. For instance:

  • TWLO trades at 21x P/S
  • CRM trades at a 10.2x P/S
  • VEEVA trades at a 23.6x P/S

Secondly, the above valuation also does not even capture the Airbeam investment! Let’s re-calculate the fair value:

P/S ratio for cloud services industry5.3x14 (very cautious estimate)
FY 2021 sales using the P/S multiple$60.95m
Stock price based on the new multiple$1.40
Return from Airbeam investment$0.32 (assuming the lowest, base-case valuation)
Fair value of the stock$1.72 (453% return from current levels, using very cautious assumptions)


1. Execution risks

This is a risk you have to consider, despite TraceSafe’s solid value proposition. TSF has laid out some ambitious, long-term plans to continue to disrupt some of the most exciting sectors of today. TraceSafe, in the past, has shown us how skillful it is when it comes to pivoting and adapting to its customer’s needs and to adverse scenarios. The contracts are sticky, and it has continued to secure large-scale deals. But can it keep up this pace? Can it meet or exceed projections?

2. Penny Stock Risks

As you can see from the charts we showed on the company, TraceSafe is like any other penny stock. No matter how exciting they are, penny stocks pose significant risks and wild swings. It depends on you as the investor to assess your own risk tolerance. If you get in at the right time, you can become rich overnight. If you get in at the wrong time, you could strike out and miss and lose it all. TraceSafe is no exception. For example, if you got in in late November 2020 and cashed out at the right time in mid-February 2021, you could net a 700%+ gain. On the other hand, if you chased the stock at the top and still held it, you could’ve potentially lost more than ¾ of your money. Just be mindful of when to get in and get out and do all you can to not catch a falling knife. Stocks like this are high risk, high reward, no matter how excellent the business model is and what sector they trade.

3. Macro Market Risks

Is this the tech bull market’s last stand? Is this rotation out of growth and into value here to stay this time? We went through a similar situation from February-April when bond yields skyrocketed, and tech stocks and pandemic-era winners plummeted. Then Delta hit and threw a wrench into things. Now, with economies reopening and the Fed preparing to taper its stimulus, bond yields are back again. For example, on Tuesday, September 28, the 10-year yield hit its highest level since June, and the Nasdaq closed down 2.83%. Could bond yields continue to rise as tech stocks continue to free fall?

Key takeaways for investors

Before investing, the key question that needs to be asked is whether this tech is going away or do businesses still require accurate analytics to make data-driven decisions to improve their workplace management and operate more efficiently? Demand is certainly not going away as we observe mounting applications of IoT technology in different industries. TSF has proved that its full suite of products has vast applications by attracting customers from a number of sectors. The company’s one-stop PAAS solution gives it an edge in the IoT space. There is an ever-growing demand for its products as demonstrated by it selling over one million IoT devices and numerous contract wins. As TSF continues to win more contracts, the software element of the business should become more prominent. This will provide more recurring revenue which will also generate higher margins. We already got a glimpse of this in the Q2 financial results. The current stock price is depressed as the investors seem to think of TSF as a COVID play. Unfortunately, this view is myopic as investors can miss a great investment opportunity, especially at these levels. As the company continues to pivot into exciting new ventures with its state-of-the-art tech, TraceSafe (CSE:TSF) (OTC:UTOLF) could be a stock that rockets from its current level.  








[7] IoT Wearable Technology, European Commission Case Study 44









Digital Marketing Agency of Record: GloBull Technologies Inc., (“GloBull”). 

1) The author of the Article, or members of the author’s immediate household or family, do not own any securities of the companies set forth in this Article. The author determined which companies would be included in this article based on research and understanding of the sector. 

2) The Article was issued on behalf of and sponsored by TraceSafe Inc. . GloBull, has or expects to receive from TraceSafe Inc. $210,000.00 for 30 days (22 BUSINESS DAYS). 

3) Statements and opinions expressed are the opinions of the author and not GloBull, its directors or officers. The author is wholly responsible for the validity of the statements. The author was not paid by GloBull for this Article. GloBull was not paid by the author to publish or syndicate this Article. The information provided above is for informational purposes only and is not a recommendation to buy or sell any security. GloBull requires contributing authors to disclose any shareholdings in, or economic relationships with, companies that they write about. GloBull, relies upon the authors to accurately provide this information and GloBull, has no means of verifying its accuracy. 

4) The Article does not constitute investment advice. Each reader is encouraged to consult with his or her individual financial professional and any action a reader takes as a result of the information presented here is his or her own responsibility. By opening this page, each reader accepts and agrees to GloBull’s terms of use and full legal disclaimer as set forth here. This Article is not a solicitation for investment. GloBull does not render general or specific investment advice and the information on should not be considered a recommendation to buy or sell any security. GloBull, does not endorse or recommend the business, products, services, or securities of any company mentioned on 

5) GloBull, and its respective directors, officers and employees hold no shares for any company mentioned in the Article. 

6) This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, “forward-looking statements”), which reflect management’s expectations regarding TraceSafe Inc. ’s future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. Wherever possible, words such as “predicts”, “projects”, “targets”, “plans”, “expects”, “does not expect”, “budget”, “scheduled”, “estimates”, “forecasts”, “anticipate” or “does not anticipate”, “believe”, “intend” and similar expressions or statements that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved, or the negative or grammatical variation thereof or other variations thereof, or comparable terminology have been used to identify forward-looking statements. 

These forward-looking statements include, among other things, statements relating to: 

(a) revenue generating potential with respect to TraceSafe Inc. ’s industry; 

(b) market opportunity;

(c) TraceSafe Inc. ’s business plans and strategies; 

(d) services that TraceSafe Inc.  intends to offer; 

(e) TraceSafe Inc. ’s milestone projections and targets;

(f) TraceSafe Inc. ’s expectations regarding receipt of approval for regulatory applications; 

(g) TraceSafe Inc. ’s intentions to expand into other jurisdictions including the timeline expectations relating to those expansion plans; and 

(h) TraceSafe Inc. ’s expectations regarding its ability to deliver shareholder value. 

Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: 

(a) the ability to raise any necessary additional capital on reasonable terms to execute TraceSafe Inc. ’s business plan;

(b) that general business and economic conditions will not change in a material adverse manner; 

(c) TraceSafe Inc. ’s ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; 

(d) TraceSafe Inc. ’s ability to enter into contractual arrangements with additional Pharmacies; 

(e) the accuracy of budgeted costs and expenditures; 

(f) TraceSafe Inc. ’s ability to attract and retain skilled personnel; 

(g) political and regulatory stability; 

(h) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; 

(i) changes in applicable legislation; 

(j) stability in financial and capital markets; and 

(k) expectations regarding the level of disruption as a result of CV-19. 

Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance, or achievements of TraceSafe Inc.  to be materially different from any future plans, intentions, activities, results, performance, or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: 

(a) TraceSafe Inc. ’s operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; 

(b) public health crises such as CV-19 may adversely impact TraceSafe Inc. ’s business; 

(c) the volatility of global capital markets; 

(d) political instability and changes to the regulations governing TraceSafe Inc. ’s business operations 

(e) TraceSafe Inc.  may be unable to implement its growth strategy; and 

(f) increased competition. 

Except as required by law, TraceSafe Inc.  undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future event or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. Neither does TraceSafe Inc.  nor any of its representatives make any representation or warranty, express or implied, as to the accuracy, sufficiency, or completeness of the information in this document. Neither TraceSafe Inc.  nor any of its representatives shall have any liability whatsoever, under contract, tort, trust or otherwise, to you or any person resulting from the use of the information in this document by you or any of your representatives or for omissions from the information in this document. 

7) Any graphs, tables or other information demonstrating the historical performance or current or historical attributes of TraceSafe Inc.  or any other entity contained in this document are intended only to illustrate historical performance or current or historical attributes of TraceSafe Inc.  or such entities and are not necessarily indicative of future performance of TraceSafe Inc.  or such entities.

Caution: Microcap stocks are not suitable for everyone, and it’s important to carefully consider your own financial goals and risk tolerance before making any investment decisions. We recommend consulting a licensed investment professional.


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