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Toughbuilt Industries Inc.

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The next household name in the $1 trillion global home improvement and construction market.

Health Check: How Prudently Does ToughBuilt Industries (NASDAQ:TBLT) Use Debt?

David Iben put it well when he said, ‘Volatility is not a risk we care about. What we care about is avoiding the permanent loss of capital.’ It’s only natural to consider a company’s balance sheet when you examine how risky it is, since debt is often involved when a business collapses. As with many other companies, ToughBuilt Industries, Inc. (NASDAQ:TBLT) makes use of debt. But the real question is whether this debt is making the company risky. Read more

ToughBuilt Industries Investor Highlights

The next household name in the $1 trillion global home improvement and construction market. ToughBuilt Industries creates innovative products that help you build faster, build stronger, and work smarter.

  • Over 12 months, ToughBuilt Industries reported revenue of US$20m, which is a gain of 21%
  • Revenue is forecast to grow 31.24% per year
  • Over 12 months, ToughBuilt Industries reported revenue of US$20m, which is a gain of 21% Revenue is forecast to grow 31.24% per year

Company Overview

ToughBuilt Industries, Inc. is engaged in the marketing and distribution of several home improvement as well as construction product lines under the TOUGHBUILT brand. ToughBuilt Industries Inc is one of the leading firms in the industry. The company has invested heavily in the training of its employees. The company has a diverse workforce, with people from many racial, geographical, cultural and educational backgrounds, and this helps the company bring unique methodologies and diverse ideas to do things. You may know that ToughBuilt Industries, Inc. business is based on the design and development of modern products, especially in the hardware and tools category, with the main focus on the construction and building industry.

It is worth noting that the company’s product line has major categories pertaining to this field. It also has many additional categories in the works. Note that these consist of kneepads and soft goods, sawhorses and work products. ToughBuilt Industries, Inc. is a manufacturer of tools for many OEM processes. Some of the products the company offers are bags, pouches, belts, project boxes, stands, business organizers and communication bags. Did you know that the company was founded by Joshua Keeler and Michael Panosian on April 9, 2012, and has its headquarter in Lake Forest, CA? It is worth noting that the company offers its many products through various home improvement professional outlets, big box stores, and direct marketing to trade and wholesale outlets and construction companies, which is excellent. The products are designed to help customers build quicker, build stronger as well as work smarter.

Toughbuilt Industries Inc Featured Products 1


Toughbuilt Industries Inc Featured Chart 2

Michael Panosian (President and CEO) 

Mr. Panosian is the co-founder of ToughBuilt Industries Inc. He co-founded the company in 2012 and has been the company CEO and President since inception. Note that in 2008, Mr. Panosian also co-founded Pandun, Inc. It is a company that manufactures and distributes accessories and tools in Asia. Mr. Panosian served as the CEO of Pandun until 2012, which shows he has relevant experience and expertise for this job. The best thing is that Mr. Panosian has more than 16 years of extensive experience in many disciplines. Some of them are innovation, product development, design direction, brand management, merchandising, marketing, sales, commercialization, and supply chain experience in the hardware industry. Note that he has launched many product projects spanning a variety of fields. 

Joshua Keeler (Vice-President) 

Mr. Keeler is the Vice-President of the Research & Development division at ToughBuilt Industries Inc. He is responsible for all aspects of product development. Keep in mind that Mr. Keeler co-founded the company in 2012. He works directly and closely with Mr. Panosian and helps bring innovative and creative ideas to the market, which is excellent. Note that Mr. Keeler graduated from Art Center College of Design and has a BS in Industrial Design. He has more than 12 years of experience in product development and has worked on many projects spanning several unique fields. Some of them are automotive, sporting goods, personal electronics, and a wide variety of tools. Between 1999 and 2000, he was also the vice-president and co-owner of Oracle Industrial Design, Co. It is a private company that specializes in product development and industrial design. 

Zareh Khachatoorian (COO and Company Secretary)

 Mr. Khachatoorian is the COO and company secretary and possesses more than 30 years of experience in various fields. Some of them are corporate purchasing, merchandising, product development, and operations. Before joining ToughBuilt Industries in January 2016, he was also the President of Mount Holyoke Inc. At Mount Holyoke Inc., Mr. Khachatoorian led in the servicing of the company’s entire distribution and import operations. It is worth noting that between August 2008 and April 2014, he served as the Vice President (VP) of Operations at Allied International in Sylmar, California. Note that at Allied, he was fully responsible for the management of domestic and overseas office employees as well as departments engaged in the areas of purchasing and procurement, product development, inventory management, and engineering, control, and quality assurance.

Value Proposition

Distribution and Reach As a prospective investor, you will be pleased to know that ToughBuilt Industries has many outlets in almost every US state. The company is supported by a strong and reliable distribution network, ensuring that all its products are easily available to its customers in a timely manner. 

Cost Structure Did you know that ToughBuilt Industries Inc’s affordable cost structure helps the company produce its products at a low cost and also sell its products at a low price? This makes its products affordable for its customers and gives the company a competitive advantage in the market. 

Dealer Community ToughBuilt Industries also has a strong relationship with most of its dealers that not just provides the company with supplies but also focuses on promoting and marketing its products, which is good news for investors. 

New Markets There is no doubt that ToughBuilt Industries Inc’s creative and innovative teams have allowed the company to come up with new and improved products and enter new markets. This is another excellent reason to invest in the company. 

Intellectual Property Rights You may know that ToughBuilt Industries owns several intellectual property rights. These include patents and trademarks. These allow the company exclusivity over its products. As a result, competitors can’t copy or reverse engineer these products.

Market Performance ToughBuilt Industries Inc’s stocks increased by 1.36 percent for the week. This represents a monthly jump of about 29.01 percent with a quarterly performance of 24.26 percent, which is an encouraging sign for investors. Keep in mind that the volatility ratio for the week is 7.77 percent, and the volatility levels for the last thirty days are set at 6.72 percent. You will be glad to know that the simple moving average for the past 20 days is 21.84 percent. On the other hand, ToughBuilt Industries Inc’s trading volume (average) is 2.22M. However, it is worth noting that on the previous trading day, the company traded 947,057 shares. This is why the first resistance level is $2.03. Note that after a stumble in the stock market that brought ToughBuilt Industries to its low price, the company was able to rebound, which is encouraging for investors. 

Disrupting from the Top Down As a company that has been around for a long time, ToughBuilt Industries faced the same organizational inertia as most equipment and tool manufacturers in the country. Between the quickly shifting macroeconomic and geopolitical landscape as well as the growth of Industry 4.0, note that disruption is now the new status quo. When ToughBuilt Industries embarked on the transformation of its business model, it was not a small feat. Note that a top-down mentality heavily drives the disruptive attitude at ToughBuilt Industries. The company has digitized many of its processes from end to end. According to experts, the implications are clear for many manufacturers — disruption is certainly coming, one way or another. So, the best course of action is embracing it.


Digital Marketing Agency of Record: GloBull Technologies Inc., (“GloBull”). 

1) The author of the Article, or members of the author’s immediate household or family, do not own any securities of the companies set forth in this Article. The author determined which companies would be included in this article based on research and understanding of the sector. 

2) The Article was issued on behalf of and sponsored by Toughbuilt Industries Inc.. GloBull, has or expects to receive from Toughbuilt Industries Inc. $92,000.00 for 30 days (22 BUSINESS DAYS). 

3) Statements and opinions expressed are the opinions of the author and not GloBull, its directors or officers. The author is wholly responsible for the validity of the statements. The author was not paid by GloBull for this Article. GloBull was not paid by the author to publish or syndicate this Article. The information provided above is for informational purposes only and is not a recommendation to buy or sell any security. GloBull requires contributing authors to disclose any shareholdings in, or economic relationships with, companies that they write about. GloBull, relies upon the authors to accurately provide this information and GloBull, has no means of verifying its accuracy. 

4) The Article does not constitute investment advice. Each reader is encouraged to consult with his or her individual financial professional and any action a reader takes as a result of the information presented here is his or her own responsibility. By opening this page, each reader accepts and agrees to GloBull’s terms of use and full legal disclaimer as set forth here. This Article is not a solicitation for investment. GloBull does not render general or specific investment advice and the information on should not be considered a recommendation to buy or sell any security. GloBull, does not endorse or recommend the business, products, services, or securities of any company mentioned on 

5) GloBull, and its respective directors, officers and employees hold no shares for any company mentioned in the Article. 

6) This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, “forward-looking statements”), which reflect management’s expectations regarding Toughbuilt Industries Inc.’s future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. Wherever possible, words such as “predicts”, “projects”, “targets”, “plans”, “expects”, “does not expect”, “budget”, “scheduled”, “estimates”, “forecasts”, “anticipate” or “does not anticipate”, “believe”, “intend” and similar expressions or statements that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved, or the negative or grammatical variation thereof or other variations thereof, or comparable terminology have been used to identify forward-looking statements. 

These forward-looking statements include, among other things, statements relating to: 

(a) revenue generating potential with respect to Toughbuilt Industries Inc.’s industry; 

(b) market opportunity;

(c) Toughbuilt Industries Inc.’s business plans and strategies; 

(d) services that Toughbuilt Industries Inc. intends to offer; 

(e) Toughbuilt Industries Inc.’s milestone projections and targets;

(f) Toughbuilt Industries Inc.’s expectations regarding receipt of approval for regulatory applications; 

(g) Toughbuilt Industries Inc.’s intentions to expand into other jurisdictions including the timeline expectations relating to those expansion plans; and 

(h) Toughbuilt Industries Inc.’s expectations regarding its ability to deliver shareholder value. 

Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: 

(a) the ability to raise any necessary additional capital on reasonable terms to execute Toughbuilt Industries Inc.’s business plan;

(b) that general business and economic conditions will not change in a material adverse manner; 

(c) Toughbuilt Industries Inc.’s ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; 

(d) Toughbuilt Industries Inc.’s ability to enter into contractual arrangements with additional Pharmacies; 

(e) the accuracy of budgeted costs and expenditures; 

(f) Toughbuilt Industries Inc.’s ability to attract and retain skilled personnel; 

(g) political and regulatory stability; 

(h) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; 

(i) changes in applicable legislation; 

(j) stability in financial and capital markets; and 

(k) expectations regarding the level of disruption as a result of CV-19. 

Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance, or achievements of Toughbuilt Industries Inc. to be materially different from any future plans, intentions, activities, results, performance, or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: 

(a) Toughbuilt Industries Inc.’s operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; 

(b) public health crises such as CV-19 may adversely impact Toughbuilt Industries Inc.’s business; 

(c) the volatility of global capital markets; 

(d) political instability and changes to the regulations governing Toughbuilt Industries Inc.’s business operations 

(e) Toughbuilt Industries Inc. may be unable to implement its growth strategy; and 

(f) increased competition. 

Except as required by law, Toughbuilt Industries Inc. undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future event or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. Neither does Toughbuilt Industries Inc. nor any of its representatives make any representation or warranty, express or implied, as to the accuracy, sufficiency, or completeness of the information in this document. Neither Toughbuilt Industries Inc. nor any of its representatives shall have any liability whatsoever, under contract, tort, trust or otherwise, to you or any person resulting from the use of the information in this document by you or any of your representatives or for omissions from the information in this document. 

7) Any graphs, tables or other information demonstrating the historical performance or current or historical attributes of Toughbuilt Industries Inc. or any other entity contained in this document are intended only to illustrate historical performance or current or historical attributes of Toughbuilt Industries Inc. or such entities and are not necessarily indicative of future performance of Toughbuilt Industries Inc. or such entities.

Caution: Microcap stocks are not suitable for everyone, and it’s important to carefully consider your own financial goals and risk tolerance before making any investment decisions. We recommend consulting a licensed investment professional.


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