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Danavation Technologies Corp.

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Danavation Technologies Corp.™ is a leading provider of micro e-paper displays in North America.

Automation, Omnichannel, and A.I. Could Shape the Way We Shop Innovator Danavation Technologies Corp. (CSE:DVN) is Solving Retail Pain Points Using all Three

  • Danavation Technologies Corp. (CSE:DVN) is a newly public Canadian IoT technology company providing commercially available, state-of-the-art Digital Smart Labels.
  • Danavation is solving retail’s biggest pain points of high labor costs, incorrect prices, low productivity, and static pricing with its solutions.
  • Through automation, omnichannel, increased profitability, and A.I./dynamic pricing, Danavation is positioned at the forefront of some of the most shapeshifting retail trends.
  • Danavation is the only North American-based provider of digital smart labels.
  • Danavation’s annual recurring revenue is increasing and coinciding with an impressive customer base, a robust potential customer-base, and a very intriguing growth forecast.
  • An experienced management team leads the company.

Many pain points plague retail today. With e-commerce rising, and customers expecting perfection, brick-and-mortar retailers are struggling like never before. Traditional methods of changing price and product information on the shelf have their limitations, and it’s becoming evident that the old way of doing things is no longer working.

For one, the cost of labor is astronomical, and the current method of updating products their pricing is labor-intensive.

The pricing at the shelf is also frequently inaccurate and incorrect. As a consumer, this is not very pleasant. But for the retailer, it could cost millions.

Shelf label management also involves long-term planning and could cause lower productivity compounded with slow operational efficiency.

Lastly, traditional retail has static pricing. Static pricing is an outdated concept. Without dynamic pricing, retailers cannot provide a nimble pricing strategy, nor can they adapt to supply/demand and market trends to maximize revenue and profit margins.

Danavation Technologies Corp. (CSE:DVN) has a lane here to change and disrupt the industry truly.

Danavation’s mission is to “accelerate the adoption of IoT technology, automation, and A.I., driving the transition to smart retail, smart cities, and Industry 4.0.” It is a Canada-based IoT technology company that provides commercially available, state-of-the-art Digital Smart Labels.

It also just went public and is the only North American-based provider of digital smart labels. With clients pushing for transparency, credibility, and security, it could be firmly positioned.

Danavation already generates revenue through an established client base that includes retailers, grocery stores, convenience, and big-box stores across the U.S. and Canada, healthcare providers, manufacturing and logistics companies.

Danavation Technologies Corp Current Clients

It also has a very ambitious growth strategy driven by more targeted clients and new proprietary products and services within the retail and grocery segment.

Not to mention, Danavation is firmly committed to ESG practices by advocating for environmental sustainability through significantly reduced paper use. For retailers, this could be especially a big deal in the coming year. 65% of consumers want to buy products from purpose-driven brands that advocate sustainability, according to Harvard Business Review.

What are Digital Smart Labels?

Digital Smart Labels, or micro e-paper displays, enable retail clients to automate labeling, pricing, product info, and promotions in real-time.

According to Grand View Research, Inc., the global smart label market size is expected to reach $16.12 billion by 2025, and expand at a CAGR of 14.0%.

For many reasons and many purposes, Danavation’s Digital Smart Labels are already solving the headaches mentioned earlier for retailers and at the forefront of several rising retail trends.

Its Digital Smart Labels can reduce labor requirements and deploy price and promo strategies with speed, agility, and consistency. According to Allied Market Research, the retail automation market size was valued at $11.24 billion in 2018 and could reach $23.58 billion by 2026 at a CAGR of 9.6%.

Omnichannel is the new norm in retail, and consumers expect it. This refers to a seamless and consistent shopping experience across all channels and devices. Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to a 33% retention rate for companies with weak omnichannel strategies. Danavation’s Digital Smart Labels boost engagement and positive showrooming and offer consistent web-to-shelf pricing and data that customers value, such as competitors’ prices, stock levels, and social reviews.

Increasing Profitability
Through digitizing the shelf edge to automate workflows, Danavation’s Digital Smart Labels can boost basket sizes and develop new income streams.

AI/Dynamic Pricing
study forecasting the global Artificial Intelligence (A.I.) in the Retail market concluded that this sector during 2020-2026 is projected to surge from $2.7 Billion in 2020 to $14.7 Billion by 2026, at a CAGR of 32.7%. Through leveraging A.I., big data, and machine learning, Danavation’s Digital Smart Label solution can dynamically price products at the shelf based on sales velocity, weather conditions, current events, stock levels, and price elasticity of demand.

Danavation has already had success. But it is forecasting more.

As the only North American-based digital smart label provider, Danavation is a high-growth, commercial-stage tech company. It already has proven execution with blue-chip clients and has a growing pipeline of even more impressive names.

Driven by its cutting-edge IoT automation technology and software Platform-as-a-Service (PaaS), it has already seen an increase in annual recurring revenue (ARR).

Considering the company just went public, what could this mean for its potential future growth? It’s already succeeded in Canada. But the market potential and rapidly-growing customer base could set it up for success in a potential $5.27B North American market. With the U.S. market expected to drive ~80% of sales through 2026, it could be forecasted to have an estimated 3.5% market share of the Serviceable Obtainable Market (SOM) by 2025.

Danavation Technologies Corp Featured Info 1

It also doesn’t hurt that Danavation has IP protection for proprietary software products at the patent application and examination stage.

Target Markets

Danavation already has a substantial client-base. But it has a roadmap to improve its services for its current clients and its targeted future clients.Grocery

Sync ERP/POS system for unprecedented speed and accuracy.

Generate sales lift, cut costs, inform shoppers, profit from big data, and respond quickly to competitor activities.


  • Dynamically change prices and promos for any product, on any shelf, in seconds.
  • Connect with today’s tech-savvy consumers for a true omnichannel experience.


  • Modernize hospitals and long-term care facilities.
  • Easily display patient information, allergies, health risks, diet, and other critical patient data, in real-time.


  • Automate tedious workflow by displaying information digitally.
  • Help operate with more incredible speed, accuracy, and agility.

Military Supply Chain

  • Simplify supply chains through central and remote visibility of inventory at department shops.
  • Live counts.
  • One-button picking and stocking updates.
  • Reduce the risk of human error and time spent picking and restocking items.

Animal Services and Shelters

  • Digitize animal records to ensure information is kept in one place.
  • Ease the adoption process.

Strong Forecasts, Strong Growth Strategy

In the 10-days that Danavation has been public, it has already surged by nearly 50%.

Why could that be? Why do investors seem to be so bullish on this company?

For one, they have an impressive growth strategy.

The company’s target revenue model also seems like it could create some serious long-term value for both Danavation as a company and its investors.


  • Recurring revenue generated from the PaaS.
  • “Platform” includes the software, API, hardware, sub-systems, and management console.


  • “Services” includes store assessments, on-site Installation, networking, infrastructure, software integration, data sync, and project management fees.


  • Premium add-ons such as private elastic cloud, virtual servers, analytics, inventory forecasting, promotional recommendations, and dynamic pricing.


  • 24/7 phone or on-site technical support, monitoring, training, and custom feature requests.

Because Danavation is now commercialized and beginning its revenue ramp, its 3-year financial forecast based on a PaaS model looks very impressive.

Its Platform-as-a-Service also meets the needs of Industry 4.0. Danavation’s base is its Digital Smart Labels. But it has so many more exciting things in the pipeline, such as the following:

IoT Smart Sensors

  • Its smart sensors could play a key role in developing IoT applications to streamline connectivity and analytics.
  • NFC/RFID Smart Tags
  • The company plans to Integrate RFID/NFC technology with IoT and big data for real-time data access.

Video Analytics

  • Its video analytics could empower organizations to rapidly analyze and uncover insights stored in live-streamed or archived videos.

Biometric Systems

  • Biometrics securely revolutionizes the customer experience at every touchpoint where identity is essential.

Led by a Strong and Experienced Team

Much of Danavation’s innovative potential is thanks to its strong and experienced management team and board.

Management Team

John Ricci — CEO and Founder at Danavation
John is the founder of Danavation Technologies. Through his leadership and over 25 years of retail marketing experience, Danavation has grown to become an industry-leading organization. He oversees and manages the company’s operations, inspiring action and forward-thinking while maintaining a stable financial base that levers the business.

Roopy Derose — Business Manager at Danavation
With over 10+ years of experience in the retail industry and expertise in marketing, strategic development, business management, and company collaboration, Roopy plays an integral role in leading company operations. Through her efforts, Danavation has successfully and efficiently implemented high productivity workflows and engaging workplace culture.

Frank Borges — Danavation Vice President
Frank is the Vice President of Danavation. Driven by his passion and perseverance, his 25+ years in the retail industry have allowed him to connect and build trusted relationships with many of the world’s largest retailers. His strong sales background helps Danavation identify customer needs and concerns, recommend solutions, and become a trusted customer resource.

Michael Tran — Chief of Digital, Technology, and Innovation at Danavation
Michael brings 20+ years of digital and technology experience and has played an integral leadership role in the strategy, operations, and execution of Danavation Technologies. His deep passion and knowledge of technology have recently appointed him a seat on the Forbes Technology Council.

Jody Damico — Director of Operations at Danavation
Jody is one of the pioneers of electronic shelf label technology in North America. With over 12 years of experience and hundreds of store installations, he has a demonstrated history of operating businesses from startups to successful companies in the mechanical/industrial engineering and information technology industries.

Brianna Gangton — Director of Sales at Danavation
Driven by her customer-centric approach, Brianna takes pride in delivering the best customer experience possible. As an experienced sales professional with 10+ years of experience in the technology industry, Brianna has helped to connect and build trusted relationships with many of the world’s largest retailers.


John Ricci — President & CEO, Director
John is the co-founder of Danavation. His vast experience in Retail Marketing has allowed him to advance Danavation as a market leader.

Frank Borges — Vice President, Director
Frank Borges is the co-founder and VP of Danavation. Driven by his passion and perseverance, Franks 25+ years in the retail industry helps him connect and build trusted relationships with many of the world’s largest retailers.

Mark Di Vito — Independent Director
Mark has over 25 years of experience in the building products sector and currently serves as Partner and General Manager of Vision Profile Extrusions, the leading vinyl extruder in North America for the window and door industry. Mark is a CPA, having begun his professional career at Price Waterhouse, where he worked with several Canadian blue-chip clients in the finance and manufacturing sectors.

Michael Della Fortuna — Independent Director
Michael is the Chief Executive Officer of Nexeya Canada — a global provider of mission-critical products and solutions for space, aviation and transportation applications. Previous to Nexeya, Michael held V.P. and Director level roles in engineering, operations, sales & marketing for General Electric, SPAR Aerospace, Husky Injection Molding, and the Mircom Group of Companies. Michael also has start-up experience through Compass Capital, where he is a partner and is currently on the board of Drone Delivery Canada.

Tom Loberto — Corporate Finance Advisor, Director
Tom has held numerous executive positions with such organizations as IBM, Ford Motor Company, Rogers and Bell Canada. He has an extensive background in Customer Experience, Finance, Technology, and Private Equity.

Sean Brobston — Corporate Retail Advisor
Sean is a Vice President for a multi-billion dollar, Fortune 400, publicly-traded company. He has experience across operations, inventory and supply chain, business development, and visual design and presentation.

Jason Monaco — Capital Markets Advisor
Jason is the CEO and founder of the First Canadian Group of Companies, currently celebrating its 24th year of success in the Canadian capital markets. Through First Canadian Capital Markets Ltd., First Canadian Capital Corp., and First Canadian Asset Management, Jason specializes in providing full-service financial solutions in investment banking, investor relations, investment management, asset-backed lending, and real estate development. Presently, Jason is on the board of directors at Zonte Metals Inc. ZON: TSX.V, CT Developers Ltd DEV.H:TSX.V, and Oriana Resources Corp. OUP.H: TSX.V now Hut 8 Mining.

Rick Smith — Retail Processes Advisor
Rick is an experienced retail marketing consultant, having worked for three of Canada’s largest retail chains over a lengthy career. His business acumen includes all aspects of the retail journey, including procurement, category management, shopper marketing, budgeting, and execution in all media, including print, digital, social, and broadcast. Currently, Rick is working with companies of all shapes and sizes, from start-ups to established brands, to help them bring their products to market in various verticals.

Rena Granofsky — Retail, Technology, and Strategy Advisor
Rena is the Founder and President of RIT Experts, an international consulting firm that helps retailers select technology solutions to best enable their strategies and guide their partners in reaching the retail market. She is also a Retail and Brand Strategist at Supermarket Inc. Before RIT Experts; she was a Senior Partner at J.C. Williams Group, a full-service retail and marketing consulting firm, where she led the technology consulting practice across North America. She also served as Senior Analyst, Retail on the I.T. & Competitive Advantage Think Tank led by business strategist Don Tapscott, as a Management Consultant at Canadian Tire, and as a Senior Project Manager at STS Systems (now Aptos).


Digital Marketing Agency of Record: GloBull Technologies Inc., (“GloBull”). 

1) The author of the Article, or members of the author’s immediate household or family, do not own any securities of the companies set forth in this Article. The author determined which companies would be included in this article based on research and understanding of the sector. 

2) The Article was issued on behalf of and sponsored by Danavation Technology Corp.. GloBull, has or expects to receive from Danavation Technology Corp.  $92,000.00 for 30 days (22 Business Days). 

3) Statements and opinions expressed are the opinions of the author and not GloBull, its directors or officers. The author is wholly responsible for the validity of the statements. The author was not paid by GloBull for this Article. GloBull was not paid by the author to publish or syndicate this Article. The information provided above is for informational purposes only and is not a recommendation to buy or sell any security. GloBull requires contributing authors to disclose any shareholdings in, or economic relationships with, companies that they write about. GloBull, relies upon the authors to accurately provide this information and GloBull, has no means of verifying its accuracy. 

4) The Article does not constitute investment advice. Each reader is encouraged to consult with his or her individual financial professional and any action a reader takes as a result of the information presented here is his or her own responsibility. By opening this page, each reader accepts and agrees to GloBull’s terms of use and full legal disclaimer as set forth here. This Article is not a solicitation for investment. GloBull does not render general or specific investment advice and the information on should not be considered a recommendation to buy or sell any security. GloBull, does not endorse or recommend the business, products, services, or securities of any company mentioned on 

5) GloBull, and its respective directors, officers and employees hold no shares for any company mentioned in the Article. 

6) This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, “forward-looking statements”), which reflect management’s expectations regarding Danavation Technology Corp.’s future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. Wherever possible, words such as “predicts”, “projects”, “targets”, “plans”, “expects”, “does not expect”, “budget”, “scheduled”, “estimates”, “forecasts”, “anticipate” or “does not anticipate”, “believe”, “intend” and similar expressions or statements that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved, or the negative or grammatical variation thereof or other variations thereof, or comparable terminology have been used to identify forward-looking statements. 

These forward-looking statements include, among other things, statements relating to: 

(a) revenue generating potential with respect to Danavation Technology Corp.’s industry; 

(b) market opportunity;

(c) Danavation Technology Corp.’s business plans and strategies; 

(d) services that Danavation Technology Corp. intends to offer; 

(e) Danavation Technology Corp.’s milestone projections and targets;

(f) Danavation Technology Corp.’s expectations regarding receipt of approval for regulatory applications; 

(g) Danavation Technology Corp.’s intentions to expand into other jurisdictions including the timeline expectations relating to those expansion plans; and 

(h) Danavation Technology Corp.’s expectations regarding its ability to deliver shareholder value. 

Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: 

(a) the ability to raise any necessary additional capital on reasonable terms to execute Danavation Technology Corp.’s business plan;

(b) that general business and economic conditions will not change in a material adverse manner; 

(c) Danavation Technology Corp.’s ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; 

(d) Danavation Technology Corp.’s ability to enter into contractual arrangements with additional Pharmacies; 

(e) the accuracy of budgeted costs and expenditures; 

(f) Danavation Technology Corp.’s ability to attract and retain skilled personnel; 

(g) political and regulatory stability; 

(h) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; 

(i) changes in applicable legislation; 

(j) stability in financial and capital markets; and 

(k) expectations regarding the level of disruption as a result of CV-19. 

Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance, or achievements of Danavation Technology Corp. to be materially different from any future plans, intentions, activities, results, performance, or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: 

(a) Danavation Technology Corp.’s operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; 

(b) public health crises such as CV-19 may adversely impact Danavation Technology Corp.’s business; 

(c) the volatility of global capital markets; 

(d) political instability and changes to the regulations governing Danavation Technology Corp.’s business operations 

(e) Danavation Technology Corp. may be unable to implement its growth strategy; and 

(f) increased competition. 

Except as required by law, Danavation Technology Corp. undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future event or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. Neither does Danavation Technology Corp. nor any of its representatives make any representation or warranty, express or implied, as to the accuracy, sufficiency, or completeness of the information in this document. Neither Danavation Technology Corp. nor any of its representatives shall have any liability whatsoever, under contract, tort, trust or otherwise, to you or any person resulting from the use of the information in this document by you or any of your representatives or for omissions from the information in this document. 

7) Any graphs, tables or other information demonstrating the historical performance or current or historical attributes of Danavation Technology Corp. or any other entity contained in this document are intended only to illustrate historical performance or current or historical attributes of Danavation Technology Corp. or such entities and are not necessarily indicative of future performance of Danavation Technology Corp. or such entities.

Caution: Microcap stocks are not suitable for everyone, and it’s important to carefully consider your own financial goals and risk tolerance before making any investment decisions. We recommend consulting a licensed investment professional.


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